Saturday, 1 November 2008


The Who is Sasha Fierce? campaign has been given the thumbs down by weary Internet citizens, with a lackluster response to a series of teaser promos for upcoming double album titled ‘I Am… Sasha Fierce’.

That didn’t stop Beyonce’s over-eager explanation of her supposedly covert new identity: “I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,” she said in a statement.

“Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.”

Right… let’s hope the album is good, Beyonce, and all is forgiven.

Think our friend Beyonce is taking her self jus a little too seriously...

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